Our story begins in 1997. As a local artist agency we met a Canadian singer who lived in our hometown in the Netherlands. She was one of those artists who regularly performed at foreign music festivals.

She came to our office with a problem. She had independently booked a tour at various festivals. She had sold the tour as a double act, she as a lesser-known artist with a well-known American band. This was the ideal opportunity to promote herself.

What is your goal? The answer to this question is probably easy, or maybe not. If you're from abroad and would like to tour in Europe you have to ask yourself this question.


Touring in Europe is no difference to touring in for instance North America accept for the distances. When you're in a certain area you can easily go from gig to gig traveling max 2 hours. This is of course if the tour is booked in the same area. If not there are really great transportation ways to use. By train you can get almost anywhere in Europe and it is also easy to fly or to drive. If you drive, you have to consider the amount of traffic in Europe, and also gas prices are a main part of traveling costs. Accommodations are not as cheap as you maybe used to in North America. But yes, touring in Europe is fun. So again, ask yourself the question what is my goal?

Just as in ordinary life, the music business is all about the contacts you have and the people you know. Now, you have recorded and produced a wonderful album and your are proud, but if no one hears or sees it the production will hardly reach a larger scale. We know you are no business people and rather busy with creating new stuff but do spend some time on Social Media.

We received this email from randysomeone465@xxxx (gmail, hotmail or such kind of email host) and instantly got suspicious. You know why? Because so many emails we get are spam or either worse malicious emails. Worst case scenario is that one of us klick on a link in the mail that "steels" information from our computers. Now normally we delete that email straight away but I also learned to read the messages, but don't klick on anything!